Do THIS when you're running LinkedIn ads

I see a lot of ads that just look like ads and I feel like people don't think about the creative and the content enough and they obsess over the audience and the targeting and the budget and all that stuff matters. I feel like there's a missing piece here in the. On the B2B side with creative and offers. Right. Even maybe the creative is great, but like running LinkedIn ads to some, you know, kind of average piece of content or to try to book a demo when this is the first interaction I've seen, trying to say these things to hopefully get some insight from you about creative and offers that people can take home.

So when it comes to like content on LinkedIn. So we'll start with like ad content, different formats work for different objectives of what you're trying to do. I'll start with like, you know, top of funnel cold ads. Before somebody knows who you are, you can't lead with your brand name or what you do because they don't know who you are.