Don't overlook the QUALITY of your content topics

All impressions are not created the same either. I can write about certain things that will get far more impressions, far more likes, but the people who are commenting of a lower direct connection to people who would be high value prospects for our company than if I write about another subject. Something like that Scott Lease post that's going to get a lot of AES and sales leaders commenting. They're the ultimate users of this tech but they're not the discoverers and the buyers. Some marketing title typically is salespeople are not looking for RB2B. I don't need another new tech that like you think works because you're in some you know, CMO community and they're saying it does and you're going to like jam it down my throat and give me goals on the back of it. I would rather just use my Apollo list. If I write about ABM and like the shortcomings of demand base for instance I will get much lower impressions lower likes. But the quality of the people commenting as it pertains to future high value user of our business is night and day.