Drive 2024 Recap (Our First In-Person Event)

Foreign. Yeah. Welcome to Vermont. Thank you for coming. People weren't just interested in the 6 million views. There's something interesting where a CEO has kind of entered this creator mode. I. I want to get your sense what you think is required to be a cmo. I didn't prepare the content for my slide, so you and I don't know what's going to happen. But I did prepare all of the jokes. Can't believe I got this job and I edged out these, like, hardcore Silicon Valley type guys. I do feel a little bad because Peter just gave this great speech on how to be like, a really good leader, and I'm going to talk about how to say no to your leadership team. New dawn is a new day. You can't just keep telling people to create content. The world is yours. Jump into AI and go to ChatGPT and say, Write me a blog post. Niching down is the difference between being seen as the steakhouse versus the buffet. People searching for your bread. If people are searching for your brand, you're probably doing something right. So I've been really lucky to work on some of the creative wall incredible businesses. Thank you for an awesome, awesome last couple days. I will see you in the Exit 5 community. Thank you all so much for Mic check. Mic check. I bet you didn't see you were gonna get a freestyle from dg. Oh, that's gonna be the trailer.