Fix Your Copy. Protect Your Energy.

The goal to have better messaging and better marketing is to remember that you're trying to talk to the potential buyer or customer you want to talk about them, not you.

My guest on this episode is Emma Stratton, the founder of Punchy Punchy, the consulting and training firm that helps fast growing B2B tech companies win on positioning and messaging. We talked about how to write messaging that resonates with buyers, how to balance clarity versus creativity in messaging. How do you actually get a clear and compelling messaging?

You're really lucky if you're in a company that makes space for the art of messaging, because creativity does take space. Good writing takes space.

The back half of this podcast we actually spun off into a completely different direction, talking about how to be productive at work.

You know, my biggest productivity hack is just going on a run.

We talked about things that I didn't expect to talk about.

What practices and rituals do you do to support yourself? Like ice bath plunges, meditation.

It all seems silly, but it's had a huge impact on both of us. And it's a sneaky little podcast on how to be better and more productive and work on yourself. Because that is one of the most underrated things in managing your career is you got to learn how to manage yourself if you want to grow. So it's a little bit of marketing and personal development mixed into one podcast. Enjoy my conversation with Emma Strange.