Flexible communication wins when you match the message to the person, place, and timing.

It's not that videos are the best way to communicate, or a page is the best way to communicate, or slack bullets are the best way to communicate. The reality is you need same as with external channels, you have to match the right message to the right people in the right place at the right time in the right format. And internally that might mean that you've got a loom video embedded at the top of the Confluence page. You've got a little executive summary box, you've got a whole page of stuff that has expands where if somebody needs more context, it's got the additional context that kind of showing the work behind the work. And then it has that ability for folks to leave comments or say, hey, I'd love to chat with you one on one about this work and I'd love to get your feedback on it, right? And so all of that facilitates the different types of communication that work for different personalities, different ways of thinking. And so I think that flexibility is one of the biggest things that having all of these different mediums allows. Sam.