Follow this STEP ONE before using LinkedIn ads

Any kind of social ad is an interruptive ad. So it is more of a brand awareness demand generating platform. Because you're interrupting somebody, they're not actively seeking you out at that moment in time. Companies are individuals who are just getting started. You know what is like step one, creating your own content that you're publishing. Maximize the organic side of the platform. First get comfortable putting content out there, get comfortable figuring out who your target audience is and then you can go throw fuel on the fire with ads. If you already have some warm traffic, start with a retargeting campaign campaign. You can also retarget company page visitors. So most people, if even if their website isn't getting much traffic, a lot of times their company page might might be getting more for like the really small ones or brand new ones. If it's a founder led company or a brand new company building off the founders network, you can export your connections from LinkedIn and then import them into the ads platform and then retarget those people that way.