Here's HOW building your own brand LinkedIn helps build community

If you're in B2B and you can actually figure this out, there just can't be a better channel than it. It's incredible what it's doing. I can now walk into an event like Golden Hour, and I just stand there and groups of two people will come up and be like, man, love your stuff. They don't even say their names. When they come up and say hi, they feel like I am their friend. And that may sound shallow and narcissistic. Stick as a desire to create or whatever, but, like, that to me is the power of this thing I am scaling in this universe. The group of people that literally feels like they're friends with me, you know, rolling this other thing out. And like, you know, all of the stuff you said about my content, you know, I'd never done it until I read your book and decided that it was time. With any marketing, it's like, well, how am I going to stand out? Because otherwise I'm just. No one's going to care about any of this stuff. And that was what I decided I could do.