How Amazon splits up their creative teams

Someone gave me insight into how Amazon operates. So what they've done is in some subsidiaries, they've split up the creative team into three buckets and there's like one team that's purely experimental. All they do is run experiments, like that's it, they don't do anything else. Then there's like a core team and then there's a SWAT team. The SWAT team is basically like akin to the core team but they jump on urgent items. So all they do is like tackle like urgent, like really no credence to like what's actually strategic and important, but it's just like just tackling the urgent shit. And it's always like somewhat execution focused. And I love that model. I love that they know that there's these three different problem spaces and they're going to have three different capacities almost figured out to tackle that because, like one team can't possibly think about all of those things.