A CMO breaks down what marketing roles and agencies you actually need, and at what revenue stage you can afford them. The question: when does hiring specialists and outside help stop being a luxury and start being necessary.
Everyone wants a team and I've hired old folks on my team to help me. My marketing team, they're not willing to do the work anymore either. I assumed they would do the work when I, when I hired them. I mean, just as a helper, not full time. Right. But they weren't willing to do the work anymore. I need six people. You know, I need, okay, I need a content person and I need a media person, I need to earn person, I need a PR person, I need a demand gen person and I need a growth person. And each of them needs an agency because they don't do it themselves either. So you have five marketers and five agencies working for your CMO. And at 2 million an ARR again, going back to the beginning. Great. Okay, I'm zen about it. But who's going to pay for it? Dave, who's going to pay for five marketers and five agencies under your CMO or VP of marketing, who's going to pay for it? Right. Do you think there's a revenue stage where that is? Okay, is it like 10, 50, $100 million where the CMO here's a cheat code? I think if your marketing budget is north of 10 million, all this is fine.