How Exit Five builds their CONTENT engine

Out of all the things I posted this week that was the most interesting one. There's something here I kind of stumbled my way into building this business that is Exit 5, basically entirely built on that playbook, which is the podcast episode becomes the newsletter topic. The newsletter topic becomes LinkedIn content. LinkedIn content becomes a webinar. A webinar becomes like a content series. This is where, like, content and social media is such a competitive advantage. Because I could get off this call with you today, and I'm like, oh, Dan really said this. He said this interesting thing about his definition for community, right? I could take that and I could write it in a LinkedIn post, and that LinkedIn post could blow up, and it could be like, the most comments and responses this week. Out of all the things I posted this week, that was the most interesting one. There's something here. We could take that copy, edit it, rewrite it, reformat it, write it a little bit better, punch it up. That could be next week's newsletter topic.