How Sales Can Build a Better Relationship with Marketing

You can't really be a great partner without a shared goal. Similar to how you build credibility in anything really is getting in there and like working on something together. It's tough to build a relationship with somebody until you actually get in there and do the work together. Even just saying that like wanting to be a partner and going to the marketing leader and saying like hey I want to be, I want to be a partner to you, I think that's definitely step number one. Step number two is you can't really be a great partner without a shared goal. And so if ultimately if Matt and I have different incentives we can have a partnership on the surface and might know each other's coffee order and enjoy working together but something's going to break down the road. So I think really getting aligned on, on a goal and then understanding how at your company sales and marketing contribute to that goal and then work together right.