HOW to bake in hiring into your marketing plan

How do you bake in hiring into your marketing plan? You can do it in a few different ways. In terms of capacity modeling. The hardest part about this is they go and build all their campaigns and all the things inside of a campaign. And then not only just do they have the costs of how much that thing is going to cost, they then have all the effort and they're like, oh, do we have capacity to do this? It's like a, basically a classic labor project plan. The other way that I see people do that is they T shirt size campaigns, oh, how much creative services will I need? How much product marketing will I need? And how much of other things will I need? And then you can get to a point where you're using like an agile framework to say, hey, we have enough capacity to run four extra large campaigns in creative services and this right. I'm sure Dave didn't believe he had the resources to do drive last week. Only three months ago, he's like, how are we going to get all this done? You kind of find a way half the time. But ruthless prioritization once you get into the plan.