This is a YouTube video titled "How to become a better copywriter" containing a monologue or instructional talk from April 25, 2024, providing advice on improving copywriting skills through focused writing practice, maintaining a swipe file, and leveraging tools like ChatGPT. The content features a single speaker sharing practical tips on marketing and writing improvement.
If you can pick one core topic to write on, you'll you'll get better faster. If you want to become a better copywriter and you're interested in marketing, take to LinkedIn or Twitter or one of those channels and write. Write your daily thought or lesson or tip about marketing. And that's how you're going to get better at copywriting. Also, become a student. Pay attention to the copy that you read and keep a swipe file. I, for the longest time had an Evernote file where I screenshotted everything that I thought was great. Build up that swipe file of ideas and you also have another tool that I didn't have when I was learning copywriting, which is ChatGPT. Use ChatGPT as your research assistant. Use it as your editor. Ask it to poke holes in your writing. Here's something you could do. Find that copy that you like, feed that copy to ChatGPT and ask it to describe the writing style and then try to write in that style. There's so much that you can do now with ChatGPT to become a better copywriter.