How to become the GO-TO resource for your customers

Okay, how do we become the go to resource? Your brain goes to search and that's great. And that's a weakness of mine for sure. That is one approach you can take, right? Which is like, let's write the articles. You know how to articles. But what I think is cool today is you have multiple channels available to try to build this resource. And so you could say, like, we want to try to do that content approach, but right now we just, like, we don't have the budget. You could do something like stand up a TikTok account, just do life of an HR pro, like life of an HR person and make a hundred videos. I just want to give people these ideas. It doesn't have to be one thing. It's like, okay, how do we become the go to resource? That TikTok page can either work or not. And you're going to build off of that. You could start a newsletter. It could be the founder writing on LinkedIn. It could be a podcast, it could be one article, it could be one webinar. You, you need to shrink this down. And the goal is to become known.