This is a YouTube video titled "HOW to bring your brand to life" containing a monologue or talk by Dara Ladjevardian recorded in September 2024. The content focuses on creative exercises and strategies for developing a brand personality and brand strategy by imagining the brand as a person and exploring archetypes and narratives.
So the workshops go through like, really fun exercises of like, if we were a car, who would we be? If you were a celebrity, if we were a superhero, who are we fighting? Who are like the evils of the world that we're fighting against? A lot of these things are also very similar to like, strategic narrative work and defining your brand story and then some other exercises around, like, honing in your archetype. And all of these things kind of mesh together into like distilling into like a brand strategy. I don't really know a good way to like, handily tack through, like, how to create a brand strategy, but it's all about creating, like, if we were a person. People tend to have a hard time with brand, I think, because there's like not tangible. So you have to like, imagine the brand as a person and then think like, what's the personality.