HOW to BUILD early product awareness on LinkedIn

Just get people to buy into your vision. Show them that you're making progress every week. The best marketing you could have is like, new thing, new thing, new thing. It's like you can create your own momentum. And I love hearing about when product and engineering actually become the marketing. Like, that's the dream for me as a marketer. Like, when I went to drift, I was like, this is amazing. They got something new every two weeks, every month. I can announce, like, I'm going to be busy forever. There's plenty of stuff. And then the other thing that I wanted to mention was, I don't know why people don't do this. I really don't. People say, like, how do you get your first customers? Like, do I just send cold emails on day one? Well, you could. Or you could do what Amir did, which is spend six months building ad air cover, building some awareness that when you have something to launch, you have an audience to launch to. You can't just wake up on day one and decide today's the day you're going to sell your product and start cold emailing people.