HOW to build momentum as a marketer

I'd rather have the marketer focus on fewer things and go really deep and write like the definitive guide to X for your industry. Really well researched. Pair that with sales, start.

Doing outbound.

And doing outreach. I think that's the playbook to get momentum going.

Right but that's the whole, that's the whole thing right to get momentum going. You don't have momentum in every country. You have it in the country where you have built your momentum and that's the big difference between US and eu. If you build momentum in US it can go pretty far into the country, into the nation but if you build momentum in the Netherlands in Dutch content there is going to be zero momentum. So if you want to start selling in Germany you have to build it from scratch. And you and I both know that building up momentum from scratch is pretty tough. You have to like really do the work, really do the unscalable things that gives you traction.