HOW to build trust with your CEO

It's really important to get so close to that CEO that you can hear the music. And I've struggled with this, and I think I've got it at some points. And then I'm like, oh, my God, I thought they'd like this and they hate it. And you're like, oh, God, I still can't hear the music. But the more you can leverage that, I think the better, and so that you build that trust. Because sometimes you will actually have to say no for this audience. Your music is not right, and they won't trust you to do that if they don't think that you understand it, the core of it. And so I think it's just, like, really getting close to them and, like, appreciating the fact that they're probably really good at this and that they just have, like, 10 years of insight in the industry that you should not try and leverage that, but not just do what they makes them happy, build that trust so that you can say, no, we need to go and do this other thing.