HOW to create a successful community

How do you keep a community going inside of a company? I've been at companies where what happens is if you build a community inside of the company, all of a sudden it's like, oh, how do we sell to this community? And wait a Second, you got 500 people in there. The head of sales ones, I want those, I want those as leads. But it's oftentimes like the things that make the community great is because you didn't sell to them and it wasn't about the product. What makes a community great inside of a company is. It's like tangential to the product. How do you keep a community going inside of a company? How do you make sure it's successful as part of broader company that has an interest in selling product?

You keep the community, people as far away as salespeople as long as you can. I've seen it so many times where you have this community, it's doing really well. The value of this community is millions of dollars a year. But as soon as you start promoting heavily, like you can have a few of those events happen in a short amount of time, you will lose the.