This is a YouTube video titled "How to CREATE Community in B2B" containing a monologue or talk from June 5, 2024, discussing the concept of community in marketing and branding, emphasizing content as the best marketing channel. The speaker is Rhea Drysdale, and the content focuses on building community around brand and content marketing strategies.
How do you define community? You know, knowing there's no one right answer. For me, I think of community as you're trying to create content and rally people around a shared interest as it relates to your brand. I see it as you have it set up actually at Apollo, which is like, there's all of these non direct response channels that really matter. And so for me, it all comes back to brand. And brand is you have a logo, you have colors, you have design. But a brand is your reputation. And community is like, where are all the places that your potential customers hang out online and how can you do good marketing to reach them? And to me, good marketing is content. And the days of content marketing and marketing are over. Like, content is the best marketing channel. And so I like the idea of, like, putting them all together. It.