HOW to create meaningful content for LinkedIn

You could build a big following by posting like inspirational one or two liners. Every entrepreneur needs to work hard like nonsense like that. Or you could build a meme page and you could build, you know, you could post like a lot of platitudes and quotes and stuff. And I do that sometimes. If you want to like actually sell products and like grow your business, that's not going to help you in any way. And so you could have a large audience that doesn't actually relate. The approach that Tommy is sharing here is like, this is going to set you up to a point where you don't need hundreds of thousands of followers on LinkedIn to have it be really meaningful for your business. If you write about B2B sales and you have 6,000 followers on LinkedIn, that can be very meaningful for you. If your LinkedIn just becomes movie quotes and like you build this million person following there, but then you want to sell some like B2B service them, it's not going to match, it's never going to work.