How to ENGAGE your audience in your marketing efforts

I see questions often in the Exit 5 community, like, you know, we want to do a webinar, but we're not sure of the topic. And I'm like, well then you shouldn't do like you got the tactic before the strategy. And I think you have to be like, using these little small pockets like in testing messaging and testing ideas. We should never do something unless we have like a little bit of data on it. And I don't even mean like, we've run some like, statistically significant tests, but we've gotten a bunch of email replies. Like, there's so much value in like, if you, even if you have a list of 50 people, 100 people on it, sending them an email and saying, like, hey, we're thinking about doing a webinar on XYZ topic. Would this be interesting to you? Or what are the three topics you would want to hear from us? And only seven people write back, but that's seven responses that you didn't have before. And then building your content strategy off of this, I mean, it's why we've been able to create this into a whole business, because you have, you know, we should coin the term like community led growth. If somebody's not already talking about that. All the signals that you get from your audience is what allows you to go and, and do these things at scal.