Luke breaks down how to hit 7 million organic impressions monthly by leveraging customer advisory boards, sales teams, affiliates, influencers, partners, employees, and executives to amplify your content. The math works when you get multiple groups sharing the same piece across their networks.
This is how you can go from 5,000 organic impressions a month to 7 million. Because each piece doesn't have to be massive. Let's say I have 50 people in the customer advisory board, and half of them participate in each marketing campaign. I have a sales advisory board of 500 people. Apollo has one. It's 4,000 now. We threw it. It was awesome. I have like 20 friends on social. I have 100 affiliates. I've got two influencers on. They have to post because it's their job. Partners. I've got 50 partners. I've got partner communities. Then I have 100 employees. I got all my executives one piece of content. I can distribute that piece of content 100 times. That means that each post can get 1000 impressions and I'll reach 100,000 people organically. Just take a second to think about that. What if it's 5,000 impressions per post? Just kidding. I know the math. It's 500,000 organic impressions. So when you think about this, it becomes like it changes the game entirely.