This is a YouTube video titled "HOW to get great testimonials from your customers" containing a monologue or instructional talk recorded on October 22, 2024. The speaker provides advice on how to obtain impactful and specific customer testimonials by guiding clients without scripting their responses, emphasizing authenticity and specificity in testimonials.
People skim before they invest so you got to highlight the one or two lines that you think is most impactful in there and the more specific the testimonial the better. So if someone's like great product, love them, great team, that doesn't tell me anything but if someone was like I had X problem and then I was able to save X amount of time, whatever and now people are going to be like great. Give your clients a a template and have them fill it out. Let them say it but just talk to them and you give them direction. When I ask for testimonials I say hey, you know I would love if you wrote me a testimonial. Make sure to include something about some of the results or even some personal wins for you so you can guide them. Don't write it for them and don't give them a template. Let it be authentic but just make sure that specificity is important in there.