HOW to get inspired in B2B

Humans are imitative species, and I think that's why we tend to see a lot of the same things in B2B, where we talk about B2B is boring or I see of sameness. Like, we're all imitative humans, like, by nature, so it's easy to imitate what we see. And I mentioned that because, like, with brand, it's like you might be inspired by what somebody else is doing, or, oh, Dave did this at Drift, or HubSpot did this. You can't just go and do that same thing. You can be inspired by something, but then, like, you should pull it back and think, okay, what is the on brand way to do that for us and our audience? And I don't think people do that enough. So for me, like, our core ICP right now, our sellers, B2B SaaS, digital marketing agencies and coaches, they're kind of all over the place. But the core platform that is like the red thread is LinkedIn. So now we're kind of like, okay, what can we do different on LinkedIn if that's like LinkedIn first thing? Historically, YouTube has done really, really well for us. I do think there's a lot of opportunity, actually, for our icps. On Instagram, we're not at a point to start experimenting with that quite yet, but at lavender, for example, SDRs were our end use.