This is a YouTube video titled "HOW to get people to come to your webinar" containing a discussion between two speakers about effective email subject lines for webinars, emphasizing the importance of focusing on the topic rather than the format to improve engagement. The content was created in August 2024 and involves a marketing or communication strategy context.
Are you really going to read it? Are you really going to click and register for this thing? Probably not. And so like, let's, let's rewind back from there. It's not even an email design thing. I think when we have new webinar in the subject line, it just means that we haven't thought about what it takes to compete for attention in somebody's inbox today, by the way.
And we know in the subject line the word webinar, it will depress performance dramatically. What you want to talk about is the topic that you're going to talk about, like how to implement Change Management Office. And you open up, oh, it's a webinar, fine. But webinar is.
The same thing as ebook.
Nobody cares.
About the vehicle. They care about the topic.
So when you say ebook or webinar, you're basically saying boring colon.