This is a YouTube video titled "How to get REVIEWS in B2B" containing a monologue or single-speaker talk recorded in June 2024. The speaker discusses strategies for obtaining online reviews, emphasizing targeting platforms where competitors are active and using a staggered approach to request reviews on multiple sites like G2, Capterra, and Trustpilot.
So Craig asked where are the best places to put online reviews and what are some strategies for asking for online reviews? The best place to get reviews for me it's like wherever your competitors are. So if all your competitors are on G2, to me that seems like the most logical place to put some online reviews. But you also can have multiple places to put reviews on. So let's say G2 is like the primary platform you want to get reviews on. There's also competitors on Capterra or trustpilot. You can do like a three step sequence over a couple months. So in the first month when they're really happy with your product or service, you can ask for a review on G2. But then two months later you can ask for Capterra and two months later you could ask for Trustpilot. So you could actually ask in multiple places and if people are happy they will do it. But always have that one that you're prioritizing.