How to get the CEO to post on LinkedIn

The nice thing about keeping the company page somewhat up to date is even if you run ads on it, which a lot of people in B2B are going to do, it's going to look up to date in past companies where that wasn't the case. So from the perspective of like, I'm a marketer who's trying to help the CEO post more on LinkedIn, what I found really helped was to interview the CEO. So at my past company, I would interview the CEO once a week, do a 30 minute interview, and I would just pick their brain on, you know, hot industry topics. I record the call and I'd write down everything they were talking about and then I would turn that into like two, three LinkedIn posts. I would send it to them, they would maybe clean it up a bit just for, you know, tone, and then they would post it. And, you know, it helped them grow pretty quickly. So that's like an easy way. If your CEO or founder wants to get on LinkedIn but doesn't think they have the time to sit down every week and write the posts, that's a good happy medium.