This is a YouTube video titled "How to get the company to BOOST your brand on LinkedIn" containing a monologue or talk from June 5, 2024, discussing strategies for engaging employees and executives to organically promote a brand on LinkedIn through internal cultural shifts and leadership understanding of less trackable ROI spaces.
Have each department talk about what they care about each week. How do we get the employees to actually care about this? How do we get the executives to care about it? We attend their meetings and then turn their knowledge into content. And then they have that aha moment where they hire their VP through a LinkedIn inbounder. They close a large deal that comes to them through inbound. So they start doing it organically. Then their employees do it organically. Creating that aha moment internally, culturally, at your team is what can create this, and that's free. And the other thing is, it's really hard to track attribution from these takeovers, so it takes a certain leader to understand it. But when you operate in spaces where the ROI is a little bit less trackable, there's less competition there, and that allows you to get outsized games.