HOW to have a good relationship with your CEO

You have to have a good relationship with your CEO. And I know Dave talks about this a lot on all of his content, but it's hard to work for a CEO that doesn't believe in marketing. If your CEO believes that they're also the cmo, that's actually a really good thing for you because it means that they believe in marketing and it's about making sure that they understand your strategy, your priorities. But I will tell you, I have so many rituals with my CEO right now, from learning with other CEOs that I've worked with in the past. But I don't hear from him in a week. Send him an update. Here's all the things we're working on. Here's how we're trending with the numbers. This is what the forecast is. If you have questions, let me know. And it helps keep us on the same page. I own the one on ones the Agenda to make sure that I can kind of keep him updated on the things that I know are important to him and also the things that I need as a point of view on.