A founder walks through why and how to put your prices on your website instead of hiding them behind a demo request. Covers the sales and marketing friction you'll hit, and how to get both teams aligned on making it work.
I have never heard an org that knows who owns pricing. Pricing is always owned by everyone. I don't know any company who has a definitive owner. If you do, great for you I'd say like I can talk about our experience getting public pricing on our website. I was the one initially leading the charge but I needed buy in from sales and that's fair. It affects them the most. It affects sales a lot more than affects me as a marketer. Of course I need their buy in and their support. If we do it without it, they're just going to let it own and that sales marketing relationship. And this is what I recommend. Anyone trying to do. These buyer first best practices was nudged in that direction until people got more comfortable. So for example, we started sharing pricing. If someone reached out for a demo and they mentioned they want to see pricing, we started sharing with them. In that first email I'd every now and then have prospects actually reach out to me over LinkedIn and be like, hey, can you please share your pricing with me?