This is a YouTube video titled "How to know if you should run LinkedIn ads" containing a monologue or single-speaker discussion from April 18, 2024, focused on marketing strategies for LinkedIn advertising, including which types of companies benefit most and effective ad tactics such as gift cards and thought leader messaging.
Which types of companies do well with LinkedIn ads, what actually works? I mean, if you're marketing sales, that's a no brainer. There's they're very, very active on LinkedIn. But I would also say probably 75% of companies or audiences are still on LinkedIn. Maybe if you're targeting 10 employee H vac companies. Not a good place. But for the most part, it's definitely the place where your buyers are. And in terms of, you know, what is actually working is those gift cards. As long as you lead with the value prop of your company and then the gift cards, the tailing part, other things that work, like I mentioned, like the thought leader ads, messaging, that's like set up Your account in 7 minutes or less or something like that, where it's like speed. Those messages also work pretty well.