This is a YouTube video titled "How to line yourself up for CMO roles" containing a monologue or talk where a single speaker discusses their strategy of proactively reaching out to chief HR officers for succession planning in CMO roles. The content focuses on career planning and networking in executive marketing positions.
I decided that I was playing the long game. I didn't care. I could keep doing nothing or whatever. It didn't really matter. So I decided that, hey, I'm going to look at some of these companies that are interesting. And I reached out to the chief HR officers at a bunch of these companies and said, hey, as you're doing your succession planning for your cmo, keep me in mind because I actually check all the boxes for you, right? I've done this at this scale before. I'm local. This is why it would be interesting. And I'm sure you got a great person there already. But if you're responsible in what you're doing, you're doing succession planning. And surprisingly, it worked really well. So I actually didn't end up taking one of those jobs, but there was a lot of like, wow, oh, thanks. When you get to a company that skill, they need to do a succession plan, right? That's part of what you should be doing.