HOW to make marketing more efficient?

I think attribution is the evil of all progress. You came up in that world. I came up in that world. I came up being responsible for the reporting and having to mediate fights where like, the BDR is like, no, but I was outbounding and that's why they came in and then they signed up. That's the exact same person. I called five times and I'm like, okay, but like, what if they saw an ad? Like, realistically, the way I think about marketing, especially in a sales LED company, which is going to be more outbound heavy in general. Like, it's the way you buy. There's no, like, teaser. You don't have all these other levers to pull. You can do, like, kind of kooky campaigns to get emails, but at the same time, if you're doing something super kooky, the intent there is probably the same amount of intent as an outbound call, right? The way I think about it is like, how can I make it more efficient? How can I make it so that when will calls, they're like, oh, Champify. You don't have to do that weird, awkward intro with what company again?