How to NUTURE your audience

For me, I think I would take a step backward and think where are these people actually coming from? Like, is there a way to understand where they're coming from? Are they finding us through social? Are they finding us through organic keywords? Where are they finding us and can we actually do more work there? Can we do more work in the places where they're finding us from? Because when people hit the website, a lot of the time they're going to convert because they want a demo or they're not. There's not really too much of an in between. So it's like, can you do more work in the places where they find you? And then the second one is, do you have some sort of middle of the funnel capture? You know, can they get into your email newsletter? I think those are the two ways that I would think of it. If you can get them into your newsletter or do more work top of funnel, I think that's the best way to nurture people.