HOW to optimize copy on your web page

If we're showing people the pizza, I don't have to describe the pizza. Right. Like, it makes a ton of sense. So how do you work together, then? Because, like, somebody's got to get started first. I like to move fast. Design to me, often takes longer. I could sit down and write landing page copy right now in 30 minutes. Design might take a little bit longer. So how do you do it? So I do think there needs to be one person who's kind of shepherding the process. And as a copywriter, I'm going to say that should be copywriter to me. Whoever's writing the copy should be doing the bulk of the customer research. And yes, you can lean on existing research that's already been done by other people in the company. The copywriter should be talking to the people who have already talked to the customers, in addition to talking to the customers. But I think you need the person who's doing the writing, doing all this research and coming away with a hypothesis. This is what I think the page needs to cover. These are the things that are important to people. And here's, like, the priority of information that's important.