HOW to set GOOD marketing goals

Our framework is this concept of unique and valuable. Again, I probably stole this from someone else. Feel free to steal it or come up with your own. I think the most important thing with the framework is that it should connect to your brand, mission, goal, reason, whatever you want to call it. And so it makes sure that you're always aligned with what's most important with the company. So to give our example, I promise I'm not going to do the whole pitch, but our mission is to make B2B buying easier. So when thinking about our framework, I want to think about okay, why is B2B buying usually bad or not easy? And a lot of times it's a lot of the same because as I talk about in the stress spiral, when you're stressed and doing too much, you just end up copying what you see. I have been 100% guilty of that. And then two usually you're just talking about yourself cuz you feel like you have to scream about yourself to get leads so people pay attention to you. So usually it's a lot of the same and just talking about your own company.