How to ship things faster as a Marketer
17 Jun 2024

A marketer explains why marketing projects move slowly and what actually fixes it. The core problem: too many opinions. The solution: one person owns the decision and ships it.

A marketer explains why marketing projects move slowly and what actually fixes it. The core problem: too many opinions. The solution: one person owns the decision and ships it.
Marketing is a thing where everybody writes, everybody communicates, everybody has opinions on what's good or what's not. You get way more opinions in marketing than you do like engineering. Like I don't know how to code. I'm not a great, not at all a designer and so I don't really give design feedback or I can't critique your code but everybody can critique the words and design of the website. Now it's not to say that you shouldn't factor in those people's opinions and get data. You should always be gathering data. Like I have a swipe file and notion that I keep of things people say about Exit 5 to help shape our messaging and positioning. But I think it means that when, when it comes time to ship something you need to like pick a leader, have a DRI directly responsible individual or whatever you call it, your company pick a lane and go take their feedback and have one person that owns this.

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