HOW to start a podcast in B2B

So earlier in the conversation you talked a little bit about like marketing, like befriending sales and really following the revenue. I'm curious to hear your take on it. Is that more B2B podcasts are coming out because they see it as a channel of acquiring customers and getting revenue. One thing you guys said in the conversation is that like, if you build a podcast, you're not going to start seeing results around like a year, a year and a half here. For product marketers who are considering like tapping as a podcast, how do you set those expectations with sales to say, like, we're going to do this, but we. You're not going to see results in probably a year. I'm curious, like, how do you navigate that?

Well, I think this is part of the job is you need to be able to do short term and long term stuff. And so in the example earlier, if I only came in and only put points on the board and was always running around playing whack a mole, putting out like the next urgent fire, that would only work to a point.