HOW to think about short vs. long term marketing investments

How do you think about short term.

Incremental revenue versus long term investments where revenue is realized at a later date?

We put all of these, you know, different channels and tactics and marketing, we put prefixes on them, right? We call something brand marketing versus performance marketing versus growth marketing versus customer marketing. And some of that is because of this long term and short term and people's inability to kind of see through the entire time horizon. Whether you call it long term or you call it short term, every piece of marketing is going to have some effect in the short term. So this idea that some marketing only works in the long term is just completely not true. You just don't know how to measure it. And that's why you end up saying that, well, it's long term and we're gonna, you know, get that in three quarters. Nope, nope, that's not how marketing works.