How To Use AI for Decision Making

I love asking people like you how they're using it because I do think a lot of marketers we go right to like copywriting but I don't think people have seen enough yet about how AI tools like this can help you with decision making. It's not going to make the decision for you but it's going to do a much better job of showing you the options and ranges of possibilities than a Google search would.

Exactly. I think there's also pressure for tangible results in terms of how do you measure the productivity and time and cost savings and impact. I do think you've got to start with some use cases and hypothesis that you can show time cost, product performance savings but the other stuff is like that's where the magic happens in terms of how can I bring this into every meeting. There's just so much faster meeting prep you can do to then go into a meeting more informed and add more value and I feel like we all have meeting fatigue.