HOW to use AI to increase conversions

What else is interesting to you about how is AI going to play with what you all do with direct mail and gifting and outbound? What role is it going to play?

AI has a really unique place where you can use it to increase conversions for us and increase productivity. AI is really good at analyzing like gazillions of data points, writing and messaging, providing recommendation engines for us, plugging in the tens of millions of gifts sent, the hundreds of thousands of senders. We have this really interesting data set of what works. And so our end goal is like, how do we help our customers drive conversion or productivity by way of like, what's the right message to send, what's the right gift to send, what's the right time to send it, who's the right person to send to and what's the right delivery channel? And so all of those things play into how we can leverage AI and a really strong data foundation.