HOW to use VIP dinners to drive pipeline

The other way that we are not selling ourselves but allowing our customers to sell is I then stand up and I say, okay, we're going to do quick intros. You're going to say your name, where you work, what you do there, and then one big bet you're making around video this year. And so I start off, I give a little capsule spiel because I use capsule and. And then our customers stand up and say how they're really excited about Capsule solving XYZ problem. The last thing I'll share that has been a key kind of marketing play in this whole dinner motion is I'm taking pictures during the dinner on a nice camera that night. I upload them, draft an email with everyone's LinkedIn profile links to connect everyone send a link of the photos and say, you know, thanks again for coming. Here's some photos from the dinner. Feel free to post on social media and tag Capsule, which then creates this whole second round of like, let me know when the next one is. And it builds momentum for the next dinner.