HOW to write great copy

When you start doing customer research and interviewing customers and looking at the words they're using and things like that, I actually think it's, it's kind of easy to arrive at a lot of the same high level conclusions that your competitors have arrived at already by talking to similar people. And that's why, you know, you see five companies in the same industry all having headlines that are some tiny variation of basically like will increase your revenue. So what I try to get at is we know like what the benefit is. How can we go deeper and different on expressing that with our copy? And it's hard to find actual shortcuts or like formulas for doing this. I've found that what it comes down to is really talking to a lot of different people. Don't just talk to customers, don't just talk to whoever your contact at the company is. If you're a copywriter who's been brought in, talk to sales, talk to product marketers, talk to customer support.