Too many links in an email trigger spam filters. More than five links significantly hurts your chances of reaching the inbox, so marketers need different strategies to guide readers without overloading messages.
We're pretty link heavy in everything we send. What are good alternatives since that may affect deliverability? So there's too many links. I know images definitely, but just too many links affect deliverability. I'm going to guess yes. And then what would be some good alternatives for Brian if he's really link heavy today with his emails?
So the answer is yes, it's absolutely going to affect your deliverability. We run a test on this honestly every single quarter because we're always hoping that one day links will be okay to send and that way we have way more effective email email once in an email campaign. With that said, as of right now, it's still a big no no. So something that you can do to fix that is you can tease whatever resource you want to send in that email. So does it make sense if I send over this guy? Does it make sense if I send over my calendar link? Does it make sense? You know, something like that and you get the reply which is good for deliverability. And then you can also still get the exact same concept. The other thing I'll say, which isn't related to this webinar, is you can use LinkedIn instead and send whatever you want. With LinkedIn you have 100% inbox ra.