If you’re brand new to lifecycle marketing… where do you even start with reporting?

Marketing is brand new at our company. What are some fundamental KPIs or metrics that you would suggest building our ROI reporting on? This is a good one. That's a great question. I think there are so many different things you can start with if Lifecycle is new to you, but I would start really, really basic. And I guess first of all, it probably depends what data you have and what data you're able to get, which is always, I think, a struggle to map out what's available and make sure it is accurate too. But you know, I think putting together very. It's going to sound complicated when I say it, but a very simple attribution model to start with is going to be really, really helpful just to understand what if there's a correlation between the marketing campaigns you're putting out in conversion, I think that's going to be really helpful to just kind of show the influence of your marketing campaigns. But other than that, you know, there are some specific metrics that I think are always going to be helpful like click through rate and you know, open rate and stuff like that. But yeah, if you are able to really take a step back before you dive into the specifics of, you know, all of your Lifecycle campaign and just kind of map out what you're looking for and your goals and try to set some data infrastructure up to, to get to that point, I think it's going to be really helpful for you down the line.