Include THIS in your LinkedIn header

I think the moment someone lands on a profile, you see this logo, like the brand logo on the right hand side, the company they work at or something. So, for example, if you're a founder and you're trying to push a product, people see your company page on the right side, they click on that logo and LinkedIn immediately, like takes them to this experience section down below and then they click on the logo again, go on the company LinkedIn page, and then go to the website and then they might convert or they might not. That's literally on them, but that's like a very long conversion journey. So I feel like this is why it becomes super important to think of an experience section in a way that only two kinds of people are going to check that ever. One, people who are like super motivated by your journey and your career and want to replicate it. They're checking out literally everything that you've done and they want to be like you. So someone checking out your post and okay, I'm going to be like, Matt, he's working at exit 5, he has my dream career. I want to do everything that he does. They're going to check out every single thing in your experience section. And number two are going to be your prospects who want to check out that company page, which is why they clicked on that logo, which is why they're down here.