A B2B marketer argues Instagram lets smaller businesses stand out by letting individuals show their actual work instead of hiding behind corporate accounts. Most competitors aren't there yet, which means less noise and a real chance to build an audience.
This is why I love teaching Instagram for B2B, because most B2B brands aren't there or if they're there, they're not doing it. Well, we're not thinking of it from that kind of smaller B2B business. We're thinking of it. When you research these things, like you said, you know, we're looking at Boeing and Adobe and mailchimp and these massive organizations that have teams running their social media. And, you know, you may be in your B2B space, you're like, well, I am the HR coordinator and the marketing expert. You might be the, you know, the CEO and the marketing, you know, so you're running all these multiple hats and to have to do another platform, another thing. And Jen's over here telling you to do Instagram. You're like, I can't. I can't bring myself to do it. But it is the chance to stand out against your competitors and meet your audience where they are because they're on Instagram.