“Just checking in” isn’t enough. Try this re-engagement email strategy instead.

We're trying to re engage them. So whether it's the case study, social proof, new things that are happening that they might be interested in, the biggest thing we want to do, in my opinion, is to give them a reason why it matters now and give them maybe it's an incentive. Hey, we really value you and we want to give you this thing that's exclusive to you because we really value the relationship here. Come on back and let's reconnect. And you can kind of do any and be creative with these things, but give them a reason why they should act now. HubSpot has some cool examples on some of their RE engagement blogs that talks about how Netflix does this really well in Venmo. They say things like since you've been gone, here's what you missed and then give them like more tailored content that's specific for them and their journey so far. So if you can pull data from the CRM based on kind of what they've been doing, you can tailor that re engagement email to really grab their attention and give them a strong reason why they should reconnect again.