Lessons from first marketing hire to marketing leader

With our referrals, it's something like 2.4 times higher conversion rate than any other channel we do.

Hey, my guest on this episode of B2B Marketing with me, Dave Gearhart, is Michael Cole. He's SVP of Marketing at Everflow. Everflow is a partner marketing platform that helps companies manage their referral and affiliate programs. They've done 23 million in revenue, completely bootstrapped. They have 1100 customers.

As your brand reputation gets.

Bigger, as.

You go to the same conferences and people start talking about you, the word of mouth is like extremely strong.

Michael was there first first marketing hire six years ago when the company was just 15 people. Today now his marketing team alone is bigger than that 16 people.

That human touch is the easiest way to distinguish yourself against incumbents.

We talk about what it's really like being a first time marketing leader, building a marketing function from scratch, and how Everflow grew primarily through turning happy customers into referral partners. Here's my conversation about Startup Marketing and B2B with Michael Cole.